A Study on the Application of Big Data Mining in e-Commerce

With the development of global e-commerce, big data mining plays an important role. The application of big data mining algorithms helps to optimize e-commerce web design and structure, provide more precise and personalized recommendations and enhance the customer relationship management. It also helps to discover the hidden and potential relation of web users by mining mobile and social network data. This paper discusses several big data algorithms and their applications in e-commerce to provide some suggestions to e-commerce companies in their use of big data mining.