Evaluation and Analysis of Business Intelligence Data Visualization Tools

The autonomy of being able to visualize and analyze existing data and the knowledge that comes from it, is fundamental for the increase of the competitive advantage of organizations. In this context, Data Visualization tools are great aids in decision making by following techniques of Self-Service Business Intelligence. They aim to improve agility in different business departments, enable their users to create their own reports and access data at any time without being dependent on specialists. But this choice has to be made based on a good analysis of the companies and what they need to be able to find the one that best suits their needs. In order to improve this choice, is made a comparative evaluation of the four most used Data Visualization tools: Tableau, Microsoft Power BI, Sisense e QlikView.