Value-Based Analysis Framework of Crossover Service: A Case Study of New Retail in China

Trans-boundary has become not only a trend but also an important requirement and feature of Modern Service Industry. In Internet era, crossover service not only changes people's daily life, but also has a profound impact on the business model of traditional industry. However, because of the complexity and convergence of crossover service, it is difficult to analyze and identify whether crossover services are valuable and how to achieve them. In order to solve the problems, the analysis framework of crossover service is proposed from the perspective of value creation and realization, which includes four main parts: value assessment, data analysis, capability analysis, and execution path. Based on the proposed method, the New Retail in China is given as a case study to clarify the implementation process of crossover service. Furthermore, JD (self-employed mode) and Alibaba (platform mode) are taken as examples to explain how to migrate from different e-commerce models to the New Retail model. By introducing computational experiment, the performance of different execution paths can be evaluated. The comparison of experimental results with the reality shows that the proposed method can provide a roadmap for the implementation of crossover service.