Message from the Executive Director: Immersing into Today’s Media Experience

We’ve all seen it, and we’ve all pretty much done it ourselves. What is it, you ask? Focused attention—immersion—into our media devices. In the olden days, that media device was the television set in your home, usually in the living room. Watching television was very much a social experience, where families often converged on the living room sofa to view the latest in news, sports, or entertainment. In my house, we watched whatever my father wanted to see on a black-and-white set, which was usually sports and news. He brought home our first color set expressly so that we could watch the 1976 Montreal Olympics in full color. And it was amazing to me.