Research in Islamic Marketing and Promotion: Issues and Area Development

This article discusses about research in Islamic Marketing and Promotion. It is addressed to provide understanding on Islamic marketing and promotion that has been performed by previous researches as well as future possible researches. The method that employed in this research is Systematic Literature Review. The review is conducted by exploring 28 papers that include the word of Islamic marketing, Islamic promotion, and Islamic Advertising on the title. From the discussion, it could be concluded that, based on the objectives, the research on Islamic marketing and promotion is grouped into six discussion, which are theory of Islamic marketing, Ethics on Islamic marketing, Islamic marketing mix, the roles of academicians in Islamic marketing, Islamic promotion and Islamic advertising.