The Development of Communication Models in the Field of Teaching Painting

In our time of ultra-fast development of Internet technologies an increasing number of people of different ages and interests live in the online reality. Because of this subject-subject communication unfortunately goes to the background. Sociocultural and psychological problems are multiplying as a result. On the other hand the Internet expands the possibilities and boundaries of communication and development. The Internet has entered almost all areas of life: medicine, education, law, culture, etc. One of such areas was art education as evidenced by numerous studies and articles on this topic. Hence the interest in building effective communications with different target audiences appear. As a sociocultural phenomenon the global network has opened up great opportunities for the development of creativity and leisure activities of the population, including teaching painting and drawing. People of different ages and life foundations get a chance to master the technologies of creative development and self-realization. Features of the creative process determine the set of communication tools which are necessary for the effective organization of this activity. Modern scholars argue that it is possible to successfully adapt in the modern world through the development of creativity and communication skills. Hence the subject of this study has become the development of communication models in the field of teaching painting, in other words, communication “next to the colors”. The basis was the theory of communication which the authors adapted to the field of painting. For the analysis and identification of trends in the development of this phenomenon, the article used methods of statistical analysis and random sampling as well as in-depth interviews with artists which made it possible to analyze communication models in the field of painting teaching using more than forty Internet resources as an example. The study took into account such factors as the level of development of the Internet resource, the specific features of communications related to creative processes in the artistic sphere, the number of subscribers, feedback mechanisms and other.