The Influence of Internet Information-Communication Skills and Overloads towards ICT Rural Adoption

The integration of ICT development program in rural areas should not only focus on the physical infrastructure, but also non-physical ones. Adoption plays significant role in continuing the ICT development programs in rural areas. The existing models such as TAM, UTAUT, or RuTAM weigh heavily on technology characteristics that form individual perception towards technological usability and convenience. Since internet facilitates the exchange of information and user-to-user communications, so the information and communication skills play significant role to influence the ICT adoption behaviour. The more people engage on the internet, the more information and communication occurs and therefore information and communication overloads in inevitable. There are no many studies done in these topics particularly in the context of Indonesian rural. Therefore, this study explores information and communication skills as well as overloads as the influencing factors of ICT adoptions. Two hypotheses were tested in the study. This is a quantitative study with non-probability sampling method in Gubugklakah village, Indonesia. By using statistic-descriptive analysis, the study confirmed that Information and Communication Skills and Overloads in adequate manner. Two imperative findings: 1) the information overloads has no influencing force towards ICT adoption; 2) information internet skill dominantly influences ICT adoption.