Based on the Internet Plus the Safety of Agricultural Products Traceability Research

The purpose of this research is to explore the emergence and implementation of agricultural security traceability systems in the agricultural products supply chain in China and to understand what benefits that an agricultural security traceability system based on “Internet+” can provide to the agricultural products supply chain in China. This research made three hypothesis about big data and technology, platforms and other means for product quality and safety of agricultural products traceability. In order to verify the accuracy of these three assumptions, regression analysis were used to construct five models for verification of three hypothesis. The results show that based on “Internet+”, using big data, big technology and big platform can significantly increase the accuracy of agricultural products traceability system hence improve consumer acceptance of the safety of agricultural products.