Usability Evaluation on an Indonesian Mobile Application for Small Business Lending

This study aims to evaluate the usability of Indonesian mobile application for small business lending regarding its effectiveness, efficiency, and satisfaction, as well as through the understanding of users' comments gathered through retrospective think aloud. The study was conducted in two different experiments, one using smartphones and the other using an eye tracker device, to operate the application. Data was obtained from a total of 60 participants who were asked to do a series of tasks on the application and executed retrospective think aloud. Participants for the smartphone experiment also filled out a questionnaire on user interface satisfaction (QUIS).Based on the acquired findings, the application was found to have good effectiveness and satisfaction, but still has problems regarding efficiency and users' grievances found through retrospective think aloud.