Research on the Influencing Factors of Consumer Participation in Cooperative Consumption in Shared Economy

The development of global mobile internet technology and the popularization of large data, cloud computing and other technologies have derived many new economic models. Among them, the shared economy is an economic system in which individuals share idle resources with each other, and it is the most prominent one in the global economic tide. Shared economic platform gathers idle resources together and distributes them on demand, making full use of idle resources. In this paper, the relevant literature is reviewed. Based on previous theories and models, a research model is established to collect the data needed by sending questionnaires, and then the data collected by SPSS are used to analyse and study the data collected, which lead to the analysis of the influencing factors of consumers' participation in cooperative consumption in China.