Eloquent packaging

In its basic form, packaging serves several physical functions including isolating, apportioning, and protecting individual quantities of merchandise. In its modern form, packaging has, like many other designed objects, made the journey from a physical to a communicative function. The packaging must still isolate, apportion, and protect, but it must also replace the silver-tongued salesman of bygone days. The packaging must talk. Successful eloquent packaging commands attention, identifies, seduces, and forms habits. It is shelf good and home good. It stands out among competing products in the marketplace, calls for attention, says what to expect, persuades customers to buy, and later, after use, to repeat buying.