Intra-Integration Conceptual Framework using OBASHI Model Toward Business-IT Communication Case Study: UKRIDA’ IT Infrastructure Division

Strategic alignment or intra-integration between business and IT was believed to be the key to maximizing the value of IT investments for businesses. Previous studies had been shown that communication was the main cause of gap for intra-integration between business and IT. There were some best-practices that lead to IT governance activities to achieve integration for alignment, but the process has required the involvement of both parties actively to participate. Problem arose because that participation only occurs when awareness has arisen. This research then tried to propose a conceptual model, expanded from the current OBASHI model, as complementary in order to trigger integration awareness between business and IT. The proposed of conceptual model focused on the logic flow of OBASHI model that consist of 6 layers, where the top 2 layers represent business (Ownership; Business process), and the other 4 layers represent IT services (Application; System; Hardware; Infrastructure), we believed that OBASHI can be used as a basis for business-IT integration model. OBASHI model somehow clarify previous conceptual framework introduced by Luftman for business integration. This research also raised a preliminary case study where the proposed model is used as a tool for the IT division to propose a budget, gaining support from the business within the framework of the project. To validates the result of the usage of the proposed model, we have done the interview with key persons from business and IT within the organization and found that the model gave positive impact for both of the sides. They can view each other perspectives clearer while maintain the connection of those different perspectives.