Update from the Standards Vice President: UHD/HDR

We are at the beginning of the ultrahigh-definition (UHD)/high-dynamic- range (HDR) journey. It is a curiously different journey than the introduction of HD and likely to be a faster one. With UHD, the screens, cameras, lenses, and even user-generated content arrived early, but a discovery that better pixels, as well as more pixels, led to an almost complete redefinition of the entire content supply chain. Standards definition organizations, including SMPTE, have been at work defining the fundamental colors, brightness levels, conversion processes, and transport processes for getting the content from camera to screen.