Abstract:
Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers US$19 billion worldwide in 2018. A ...Show MoreMetadata
Abstract:
Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers US$19 billion worldwide in 2018. A recent survey found that 78% of respondents were concerned about ad fraud and bot traffic.