Online Advertising Fraud | IEEE Journals & Magazine | IEEE Xplore

Online Advertising Fraud


Abstract:

Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers US$19 billion worldwide in 2018. A ...Show More

Abstract:

Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers US$19 billion worldwide in 2018. A recent survey found that 78% of respondents were concerned about ad fraud and bot traffic.
Published in: Computer ( Volume: 52, Issue: 1, January 2019)
Page(s): 58 - 61
Date of Publication: 13 March 2019

ISSN Information:


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