Update from the Standards Vice President: Next-Generation Imaging

More pixels, better pixels, metadata for pixels, repeat every few years and you end up with a history of TV and cinema over the decades. From low-resolution black-and-white cinema and TV, we improved resolution, added colors, improved resolution again, made the colors better (again), improved the resolution (again), and started to add metadata about the shoot or the film stock to improve the imagery. Today, we live in a world where top-end content is captured with more information that can be displayed on any screen, but post-processing means the content can be targeted at the right screen at the right time for the right price.