Digital Transformation of Automobiles - from product to service

The research is aimed at analyzing and evaluating the current automobile industry status from an organizational perspective regarding the utilization of product service systems that are a product of digitalization and servitization. Results of the data analyzed show that the digital communication has caused the automobile industry to rely upon data, services and partnership formation to retain and attain new customers. Thus enabling the current and future automobile industry to become more focused on classifying systems that enable services through products or as products i.e. services as products or services after products, instead of a more linear product service system classification, while products become core component instead of a separate entity, eventually becoming a service as a product though. This classification relies upon the business model change involved, the data used, the method of service delivery and the customer demand. (Abstract)