In Tourism, using Artificial Intelligence Forecasting with Tripadvisor Data: Year of Turkey in China

Turkey has tried to increase its share in the world tourism revenues and has serves a variety of promotional activities. In this context, it has been announced that the year of 2018 is “Turkey Tourism Year” in China. Although China has the most populous country in the world, relatively few Chinese tourists come to Turkey. Right place and righ time questions in Turkey's promotion activities partially answered, though, right person which is unknowned can be determined with social media datas. Social media is a significant data source because of consumer's trust. TripAdvisor is the one of most popular web sites in tourism and travel. By processing the data from this source with artificial intelligence, it is possible to contribute to the determination of “the right person”. In the study, it has been aimed to show that whether it can be determined Turkey preference of Chinese tourists with TripAdvisor datas and artificial intelligence. As a result, it has been seen to work effectively in classification of Turkey preference of Chinese tourists by Support Vektör Machines (SVMs).