Revealing the Misuse of Motorcycle Ride-sharing Applications using Extended Deterrence Theory Approach

This study determines the influence of security countermeasures on perceived sanctions which impacts the misuse intentions of ride-sharing applications by motorcycle taxi rider. The research model was built using eight hypotheses as adopted from Deterrence Theory. The data were collected using questionnaires that were distributed directly to the motorcycle taxi rider in ride-sharing. There are 198 samples obtained and processed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method. This study found that severity of sanctions perceived and moral beliefs of motorcycle taxi rider have a significant negative impact to the misuse intentions of mobile application. The certainty of perceived sanction does not have a significant relationship with the intention of motorcycle taxi rider to misuse the mobile application. Furthermore, it revealed that security countermeasures have a significant positive impact with the sanctions perceived and the moral beliefs of motorcycle taxi rider.