Data Mining and Modeling use Case in Banking Industry

Banking industry is very competitive and the market itself has become very saturated in the recent years. Because of this, it is vital for every banking institution to use all available information in order to gain some sort of competitive advantage. In this paper we will demonstrate that it is possible to gain more insight about banking service clients by using data mining and analysis tools, more specifically by using K-Means clustering. Specifically, we will demonstrate that we can define a group of customers that are more prone to purchase housing loan.