A Perception of ICT and Social Media for Online Purchasing Trends

In today, digital world we are working on the information and communication technology revolution that is transforming the way we do business. Basic business operations such as decision making, customer service, marketing strategies, human resource management are reformed with the use of information and communication technology. It also plays a fundamental role in the life of people and in the technology driven life. Every field of human activity can be part of daily life, official life; everything is now influenced by information and communication technology coverage. It is used to store, protect, process, protect, transmit, receive and retrieve information. Taking into account the various benefits of information and communication technology, this paper is created to study the impact of information and communication technology on consumer purchases behavior through digital world. The use of platforms such as Face Book, Twitter, LinkedIn and blogs between people has matured significantly in recent years. Information and communication technology agrees with the consumer and gives him the opportunity to communicate directly or about you with new products available on the market with his friends and family. This paper aims to answer questions based on a study on the online behavior of users to examine how different predictors related to information and communication technology sites have a positive impact on the perception of advertising online and online purchases.