Design Innovation Path Model of Product Aesthetic Value

With the development of social economy, product aesthetic design has become an indispensable part of commodity competition. Firstly, this paper divides the innovation dimension of aesthetic value of products into three dimensions: the beauty of modelling sense, the beauty of functional experience and the beauty of image connotation. Then the three dimensions are taken as coordinate axes to construct the dimension selection model of design innovation of product aesthetic value. On the basis of value engineering, aiming at the different characteristics of existing products and new products, this paper puts forward a variety of design Innovation paths of product aesthetic value. Enterprises should choose suitable design innovation entry model according to the development situation and competitive edge.