The Study of Interest Demands and Realization of Online Media User in Big Data Era

Online media benefited a lot by applying user big data. A user has invested in the corporation with user big data as the proprietary resource. However, the return of corporation for the user is insufficient. This study conducted a questionnaire survey in user with empirical methods to understand their true interest demands. This embodied the interests of individual users' demands. Meanwhile, the facts that how online media corporation use user's big data and how online media take measure to reward user are preliminarily discussed. It found that corporations' paying much attention to meet the individual interest demands and user's interest demands on information security were perceived. However, corporations ignored the user's data property. When big data analytics was applied to the business operation, corporations didn't give the user an appropriate return.