A Comparative Research on Cognitive Effect of Infographic and Animation Presentation in News

The development of digital media technology has led to changes in news communication. Whether we can find an effective way to the many visual expression, both full explanation and objective news and information, but also help the audience realize the most convenient digestion and cognitive information. In this study, we use the method of control experiment, taking the channel effect as the theoretical basis, and taking graphics and animation visualization as the object, to measure the cognitive effect of the 60 college students in Wuhan when they face the specific news information presented by the two visual techniques.