A Study on the Pan-Entertainment of Public Issues on Weibo

The study treats Weibo as an object of study, mainly using observation method, content analysis method and literature research method, and carried out the pan-entertainment research on public issues through the case of haze issue. We found that pan-entertainment about haze issue is reflected in subjects, information content, objects, language style and emotional expression. The study found that the star was involved is the most typical features on public issues on Weibo. ID and postmodernism are pan-entertainment intrinsic driving force. Behind the pan-entertainment of public issues, there are social contradictions and individuals' helpless to environment.