Use of the Ecosystem Concept on the Web

This chapter is concerned with the usage of the ecosystem concept in the field of marketing and business. Another use of the ecosystem concept is the management of personal data and its construction within a space made up of technologies, networks, data and humans. Beyond the business and marketing aspects, the "Web Giants" develop ecosystems through the multiplication of services and applications. The dynamic interactivity is one of the more important aspects that transform the Web from a simple document into a living knowledge ecosystem. In parallel with the conceptual usage of the ecosystem as a notion, observation revealed instances where this notion of using the analogy with ecosystems was used as a model to organize the graphic and thematic presentation of a site or an application.