Innovation in Society 5.0

Innovation in society 5.0 is characterized by: innovations in service, or “servitization” open innovation; and frugal innovation. These innovations are related to the “bisociative act”. This chapter considers the stages that exist from the creation of a product idea and its commercialization, its subsequent acceptance by the customer, as well as the consequences of these various levels. Next, it focuses on the evolution of a product's stages and how to improve an existing product or a service. Sustainable innovation actually reflects numerous disruptions. Innovation based on a linear evolution of scientific knowledge is no longer prominent. That is why sustainable innovation is either social or frugal. It is becoming more and more related to the concept of mash‐up. The chapter explores how to implement mash‐up and mash‐up forms that are the consequence of the implementation of a new informational paradigm. Finally, it explores human resources that are an important point of the innovative organization.