Just Walk-Out Technology and its Challenges: A Case of Amazon Go

The current research looks at the work of new technology called “Amazon Go”. The Shopping experiences are becoming more revolutionary, first there was the introduction of the supermarkets shelves, then came the barcode scanners, then arrived the self-checkout lines and then the online shopping. With this revolution in shopping Amazon comes with a complete new kind of shopping style with just Walk-out technology. The present research involves about the technology used in Amazon go store, how it is implemented and the details about how it actually works. This paper further discusses about the challenges that can be faced on implementing this new technology and suggestions to overcome these challenges.