Scrollytelling – An Analysis of Visual Storytelling in Online Journalism

Scrollytelling - the long-form of articles used in journalism - uses long, narrative types of text (e.g., report, feature) to tell complex stories. Scrollytelling articles published online often use multimedia content, especially information graphics which is a powerful tool to communicate complex information. This study investigates which types of infographics are used for visualizing complex data in long-form journalism published online. The analysis focusses on the utilization of infographics in scrollytelling and how infographics are integrated in long-form articles.