The MOOC BA, a New Frontier for Internationalization

The early attraction of MOOCs was global reach and global branding to bolster university reputation and increase student enrollments from home and abroad, leading to a scenario marked by high numbers of HE Institutions with a low number of high-investment MOOCs. Recent emerging trends show a move towards online degrees, essentially postgraduate, which involves the big MOOC providers and universities positioning themselves to capture a growing market of lifelong learners through a broader portfolio of diversified credentials. The core business of curricular education verified by a degree, however, is only just being touched by the MOOC revolution, with very few - though significant - experiences. This paper proposes a policy framework for a MOOC strategy for bachelors degrees at the University of Naples, Federico II, which encompasses policy issues regarding funding, organization and governance.