A Study of Psychological Approach to Design Sightseeing Support Mobile Application

In this paper, we propose a design process of mobile phone application for the sightseeing. For that purpose, we introduced two psychological effects, Zeigarnik Effect and Maslow's hierarchy of needs. We mainly discuss how we applied Maslow's hierarchy of needs to design UI of sightseeing application. We firstly listed up elements of information of sightseeing and classified them using Maslow's hierarchy of needs. Then we defined the method to calculate priority of those elements of information and functions according to those elements. Based on this analysis, we designed a sightseeing support application for Oku-Nikko. The result of experiment displayed the effectiveness of our design method.