Design and Application of Website Data Analysis Software in the Era of Big Data

In today's society, big data has been applied to every field. The enterprise can collect the relevant data of the user to visit the website and conduct statistics and analysis, and discover the user's access rule, to understand the user behavior habits and to infer user's consumer psychology. And then, according to the analysis, it's a more targeted marketing plan, which makes the marketing of the business more accurate and effective. Under this background, the website gradually reflect the importance of data analysis software. This paper designs a web-based data analysis software for Web site. It adopts the B/S architecture, which is written in the PHP programming language, and provides a reference for enterprises to design more accurate network marketing plans by mining the laws of website data.