Fuzzy Logic-Based Data Analytics on Predicting the Effect of Hurricanes on the Stock Market

In the current era of big data, high volumes of a wide variety of valuable data of different veracity are generated or collected at a high velocity. A rich source of these big data is the stock market. Since the inception of the stock market, people have been trying to "beat" it for the purpose of monetary gain. A stock market is an exchange where people trade shares of companies, also called stocks. The purpose of the exchange is to make it easy to match buyers and sellers together to make transactions. The usual goal of someone participating in the stock market it to generate profit through the buying and selling of stocks. The main way people accomplish this is by buying a stock, waiting anywhere from seconds to decades, and then hopefully selling for more than they bought it for. This is where the common term "buy low, sell high" comes from. There are many factors (e.g., hurricanes) that may affect the stock price. In this paper, we present a computational intelligent tool that applies fuzzy logic-based data analytics to predict the effect of hurricanes on the stock market.