The Design Functions of a Knowledge-Based Decision Support System in B2C E-commerce Problem Domain

Managers of small businesses require real-time and inclusive knowledge for employing the small business website for operating business-to-consumers (B2C) e-commerce environment. The main dedication of this paper is to develop a knowledge-based DSS (KB-DSS) solution for assisting in designing and keep operating their business websites. The KB-DSS is a well-recognised DSS class in the information system (IS) discipline, which can deal with developing innovative IS artefact. Various studies have been conducted on improving theory and practices within this field. We developed the KB-DSS for website features evaluation, adopting design-science research (DSR) method. The artefact was evaluated for its utility and usefulness through end-user involvements employing focus group technique.