Management of Deep Technology Startups in Japan

Industrial structure reform is necessary in Japan since most mass production-based businesses were moved to the other Asian countries such as Korea, Taiwan, China and Southeast Asia, and growth of deep technology startups is very important for the industrial structure reform. The number of deep technology startups growing successfully is still small in Japan, but some success cases started to appear. In this research, most successful cases were studied and the key points of management of deep technology startups in Japan were extracted. It was extracted in this research that not only good deep technologies but also the existence of business management for deep technologies was important for success. Also, branding is important especially in Japan because Japanese people place value on trust much more than people in the other countries and it is important that deep technology startups get big companies, which most people in Japan trust, as customers.