How Entrepreneurs Utilize Social Interactions and Lead Companies to Success: A New Research Perspective to Open Innovation

Taking start-up technology companies as research objects, the purpose of this paper is to discover how entrepreneurs' social interactivities can potentially lead to their successes. The research methodology of this paper is qualitative analysis based on a series of interviews to start-up companies from one incubator. All records and documents will be coded before proceeding to analysis. This paper presents a three-dimensional model for analyzing social interactions. Further, three potential enhancing processes are pointed out. The most significant contribution of this paper is that it introduces a new research perspective for entrepreneurship management and open innovation, which is social interaction.