Research on UI Visual Design of Intangible Cultural Heritage Digital Museum Based on User Experience

With the development of multi-sensory design and digital technology, intangible cultural heritage can be disseminating through the virtual exhibition of digital museum. The establishment of a digital museum system for intangible cultural heritage will help to realize the sharing of intangible cultural resources and promote the full spread of the functions of intangible cultural heritage. Starting with the user's psychological needs and users' characteristics of the non-legacy digital museum, the UI visual level design of the non-legacy digital museum based on user experience is to discuss the cultural psychology, visual perception, and comfort of the user in the process of using the non-legacy digital platform, and discuss the interface layer of the non-legacy digital museum. It mainly focuses on three aspects of visual hierarchy design: color, text, and layout. At the same time, we can use the grid system to create a good visual atmosphere, enabling users to experience better in the visual sense. It makes the design leads to a beautiful user experience through the cultural element display and aesthetic sense of the interface, and guides the user to complete the interaction process. By keeping the usability of the interface, effectively controlling the text, color and image of the interface to ensure it can be used easily. This study tries to create an immersive process for users to get an unforgettable experience.