Improve Decision Making Towards Universities Performance Through Big Data Analytics

The technology Big Bang has seen organizations universities inclusive generating big volumes of data in various formats and at high speed than they used to do. Such data is referred to as Big Data. This voluminous data can be of great significance to organizations if better insights are drawn for management to improve decision making. However, to draw valued insight from Big Data, advanced forms of analytics need to be employed and such techniques are commonly known as Big Data analytics (BDA), This paper sough to report on analysis of factors influencing the leverage of BDA to improve performance in universities.