Recycling waste

“MOST PRIMARY school children know all about the waste hierarchy: reduce, reuse, recycle,” says Dr Christine Cole, an academic from Nottingham Trent University who researches what happens to the stuff the UK throws away. “However, we've been misled into thinking recycling is the most important part.” From their earliest years, children are entreated to recycle — there is even an episode of ‘Peppa Pig’ in which the titular hog places discarded packaging into the correct colour-coded bins while singing about it.