Research on product development mode of network menswear brand based on big data statistics

With the speed development of online shopping, it brings new opportunities and vitalities to the clothing market, gives birth to all kinds of online brands in the meantime, and provides the good opportunity and platform for its development. The network menswear has the enormous development potentiality in all kinds of online clothing. This paper mainly takes the network menswear as the main research object to discuss the product development new model on the basis of the data analysis by combining the current online shopping environment characteristic, applying the relevant data analysis software and synthetically analyzing the current network menswear sales model and consumption parameter so as to the overall efficiency and market competitiveness of the brand in the online shopping market.