Emotional design: A multisensory evaluation to visual and olfactory perceptions of consumers

The emotional design is a crucial issue to affect a product successful. Product designers need to pay more attention to capture consumers' perceptions and precisely measure them. However, most studies are focused on consumers' visual perception, and few studies have investigated consumers' multisensory perceptions. In this study, we have conducted an empirical application on fragrance bottle form design (i.e. vision) and fragrance/perfume (i.e. olfaction) to explore the relationship between the visual and olfactory sensory perceptions. This result shows that the fragrance bottle form design does not match to its fragrance/perfume, thus meaning that there is a significant design phenomenon for product designers having to improve.