Prospects and modern technologies in the development of VR/AR

Technologies of augmented reality (AR) and virtualreality (VR) are gradually entering the most diverse spheres of human activity, opening up new ways and formats of application. The paper presents the results of analyzing of technological development in the field of virtual (VR) and augmented reality (AR). The article is devoted to determining the relevance of VR/AR technologies in modern culture, as well as problems and prospects for their development in creative industries.