Multiplex Conductance and Gossip Based Information Spreading in Multiplex Networks

In this network era, not only people are connected, different networks are also coupled through various interconnections. This kind of network of networks, or multilayer networks, has attracted research interest recently, and many beneficial features have been discovered. However, quantitative study of information spreading in such networks is essentially lacking. Despite some existing results in single networks, the layer heterogeneity and complicated interconnections among the layers make the study of information spreading in this type of networks challenging. In this work, we study the information spreading time in multiplex networks, adopting the gossip (random-walk) based information spreading model. A new metric called multiplex conductance is defined based on the multiplex network structure and used to quantify the information spreading time in a general multiplex network in the idealized setting. Multiplex conductance is then evaluated for some interesting multiplex networks to facilitate understanding in this new area. Finally, the tradeoff between the information spreading efficiency improvement and the layer cost is examined to explain the user's social behavior and motivate effective multiplex network designs.