Smart tags for brand protection and anti-counterfeiting in wine industry

Counterfeit wine presents a significant issue for winemakers since it affects producer's reputation, profit and most importantly it can be harmful for the consumers. This paper describes a brand protection and anti-counterfeiting solution for wine industry based on smart tags and Cloud enabled technologies. The main idea behind smart tags is to utilize quick response codes and functional inks supported by the Cloud system and two-way communication between the winemaker and end-user. The proposed system is expected to make wine counterfeiting hard and unprofitable.