Green Technology Firms and Sustainable Public Purchasing

For green technology firms, government's shifting preference for sustainable products and services is likely to become an increasingly important market factor. Green technology firms are thus in an excellent position to respond to greater calls for environmentally friendly products and services and derive market advantages from doing so. Moreover, green technology firms possess the knowledge, expertise, and experience that can increase local governments' SPP adoption and implementation success. Drawing from the results of two recent studies, this paper presents five reasons why green technology firms should care about local governments' recent trend toward SPP adoption.