Exploring the role of professional development motivation between work values and job satisfaction

This research probes the role of professional development motivation between work values and job satisfaction. Convenient sampling is employed to conduct questionnaire survey to the administrative staff of four private technological universities in northern Taiwan. The valid 242 data are analyzed using SEM (structural equation modeling) and the results reveal that work values significantly affect professional development motivation and job satisfaction respectively. The mediating effect of job development motivation between work values and job satisfaction shows a statistical trend toward significance. In addition, the strongest motivator of administrative staff' professional development is “cognitive interest” orientation and “social relations” orientation takes second place. Implications for educational institutions, the university staff and future researches are discussed.