Put It In a Box, Wrap It with a Bow [Market-Based Analyses]

I would never have thought that my cousin Amanda would have been able to provide any insight into the nature of consumer engineering. In my memory, she is still a little girl, running and screaming through family reunions. In her wake was a trail of half-eaten food and torn decorations. But at a recent gathering, she sat calmly at the center of the group, engaging her peers, paying sufficient attention to her elders, and gently keeping her children from wreaking the same havoc that she had once created.