Open source SOA based middleware framework for classified based web development

Online Classified Advertising has been dominating the advertising industry over traditional newspaper advertising since the emergence of web technologies. The rapid growth of mobile technologies and the massive usage of mobile devices has further increased the boundaries of web content advertising over the years. The adoption of online web technologies for advertising has improved the credibility of the advertisers and also improved the speed of transactions, where the traditional way had the interested buyer having to go through dozens of magazine advertisements before making a sound decision on his / her purchase order. This rapid growth in the classified industry has made many companies seek to gain a share in this ever-growing market, which has led to the popping up of a number of new classified websites every year. This has also brought up a huge competition between existing classified websites and newly emerging ones, forcing the organizations to update their web functionalities or even expand to new emerging technologies before the competitive rivals do. The time taken for adapting to the competition has directly affected these web based advertising businesses. Web Developers creating these web contents have been able not only to make changes to their existing websites, but also to adapt to new technologies that are continuously and inevitably changing. This raise in the learning curve for the developers has a direct effect on the time taken to bring the application or changes into the domain. This research project proposes a Middleware Framework that focuses on reducing the learning curve the developer has to face when developing classified based web applications. It will support the developers by having a developer friendly API that would reduce the learning curve of the developer for efficiently building classified based websites with core functionalities. This Framework supports many of the latest technologies needed to build a classified website from the scratch. It also facilitates the developers to integrate new technologies extending the framework, requiring only minor changes. This will highly reduce the development time of classified based web sites which will also directly reduce the cost of bringing the application to market. This will also advance their chances to sustainability in a market where the time to adapt to technological changes has been a factor of survival in internet businesses.