Impact of social networking sites on post-partum depression in women: An analysis in the context of Bangladesh

Postpartum Depression (PPD) refers to moderate or severe depression in a woman after childbirth. It is strikingly common in new mothers from all regions of the world with a prevalence of around 10-15%. PPD can have severe adverse effects on maternal and child health, such as suicidal tendency of the mother, infanticide as well as poor cognitive and developmental growth of the child. Despite this, few women seek medical attention due to ignorance, negligence and financial limitations; the latter is especially true for those who live in developing countries. Nowadays, social networking sites (SNS) e.g., Facebook can act as accessible and effective tools for the prevention and treatment of PPD. In this paper, we analyze the opinions and awareness level of Bangladeshi people about PPD and impact of using SNS during postpartum period on reducing PPD based on our survey (N = 93). We also discuss possible SNS-based interventions and design implications that can effectively and feasibly reduce PPD in women in developing countries.