Characterization of Mexican cybermedia: A vision from the diffusion of innovations

This article aims to characterize the sector of Mexican cybermedia using the diffusion of innovations theory and analyzing the level of adoption of technologies associated with discursive elements of the digital environment. For this purpose, an inventory of cybermedia in the countrywas made. Furthermore, the cybermedia sector is described based on its geographic location. Finally, we analyze the levels of diffusion of digital technologies such as multimedia, APPs and augmented reality. We conclude that the video technologies have the highest level of adoption. Likewise, we found that native organizations have the highest levels of adoption in multimedia technologies.