Application of Artificial Intelligence (AI) in Search Engine Optimization (SEO)

This article discusses the application of artificial intelligence in the activities of Search Engine Optimization (SEO). Artificial intelligence is segmented into three methods: evolutionary computation, fuzzy logic, and classifiers and statistical models. Based on this division, the author seeks for scientific articles that describe the forms of application of artificial intelligence in SEO in the literature. Result obtained a number of prototypes such as Polidoxa, Fuzzy Inference System, commercial packages (SPSS Clementine and SearchDex Hyperloop), Support Vector Machine application, and the application of K-Nearest Neighbor Algorithm. Search efforts are constrained by the confidentiality of the algorithm used by SEO companies as well as from the search engines themselves.